Hermes - just the orange gets my heart racing. The ne plus ultra of luxury goods has outdone itself with its new web site Les ailes d'Hermes (The Wings of Hermes). While eerily similar to Coldplay's teaser site for Viva la Vida, which asked registrants to unlock content and revealed new videos, photos, songs and other fun stuff, the Hermes site has a collage of content - some artistic, some trying to sell one of their glorious products, and cleverly asking you to register. It's more than worth spending an hour of your time on - especially if you're a marketeer or just curious.
Speaking of Coldplay, the v2 video for Viva la Vida is a must-see.